Privacy policy

Last updated: September 29, 2026

NAMU Recovery, operating as NAMU Footwear ("NAMU," "we," "us," or "our"), operates namufootwear.com (https://namufootwear.com/). This Privacy Policy explains how we collect, use, disclose, and retain personal information when you browse our store, purchase products, interact with our marketing, or contact us.

This policy provides information about our practices. Visiting our website, making a purchase, or accepting our Terms of Service does not by itself provide consent to optional tracking or marketing where separate consent is required.

Your choices: Use Cookie preferences (available in our website footer) to review your cookie choices. See Your Privacy Choices — Do Not Sell or Share (https://namufootwear.com/policies/privacy-policy#privacy-choices) below for sale, sharing, and targeted advertising opt-outs and other privacy requests.

1. Personal information we collect

The information we collect depends on your interactions with us. The following categories describe information we collect and, where applicable to those interactions, have collected during the preceding 12 months:

• Identifiers and contact information: name, email address, telephone number, billing and shipping addresses, customer or account identifiers, IP address, cookie identifiers, and other online identifiers.

• Order and commercial information: products viewed or purchased, sizes and product preferences, cart and checkout activity, order value, discounts, transaction and payment confirmation information, delivery details, returns, and exchanges. Payment credentials are processed by our checkout and payment providers.

• Account and preference information: information used to access an account, saved preferences, marketing subscriptions, and records of privacy choices and consent.

• Internet, device, and interaction information: browser and device type, operating system, referring pages, pages and products viewed, searches, timestamps, clicks, scrolling, interactions with advertisements and emails, and diagnostic or session information. Approximate location may be derived from an IP address.

• Communications and content: support requests, correspondence, reviews, photos, survey or quiz responses, and other information you choose to provide.

• Preferences and inferences: product interests and shopping preferences drawn from the information above to help us understand demand, recommend products, and evaluate marketing, subject to applicable choices and law.

Some information you voluntarily provide about pain, comfort, injury, or recovery may reveal health-related information. Please do not submit medical records or other sensitive information that is unnecessary for your request. This policy is not a request for consent to collect or share sensitive information; any additional notice or consent required for such processing must be provided separately.

Providing information is generally voluntary. We need certain details, such as a delivery address and payment confirmation, to complete an order. We may be unable to provide a requested service without the information necessary for that service.

2. Where information comes from

We collect information directly from you; automatically through our website, cookies, similar technologies, and communications; and from providers that support payments, fraud prevention, shipping, returns, customer support, analytics, and marketing. Advertising partners may provide information about ad interactions and campaign performance. We may combine these sources when permitted by law and your privacy choices.

3. How we use information

• Provide our store and fulfill requests: process orders and payments, deliver products, operate accounts, manage returns and exchanges, send transaction updates, and respond to you.

• Maintain and protect our business: secure accounts and transactions, prevent fraud and misuse, troubleshoot problems, keep business records, and administer privacy choices.

• Understand and improve our services: assess product demand, website usability, performance, and customer experience.

• Communicate and market: send permitted promotional communications, recommend products, measure campaigns, and provide advertising, subject to required consent and opt-out rights.

• Meet legal obligations: comply with applicable law, respond to lawful requests, resolve disputes, and establish, exercise, or defend legal claims.

4. Cookies, pixels, analytics, and advertising

Our store and providers use cookies, pixels, tags, local storage, and similar technologies. Some help the store function; others support preferences, analytics, or advertising.

• Essential technologies support functions such as checkout, account access, security, fraud prevention, and remembering privacy choices.

• Preference technologies remember optional settings and provide additional personalization.

• Analytics technologies help measure visits, interactions, performance, and the effectiveness of our website and campaigns.

• Marketing technologies help measure advertisements, build audiences, and show more relevant advertising on other services.

Optional technologies are subject to your cookie choices and applicable law. Where prior consent is required, we request it before using those technologies. Continuing to browse or closing a banner does not by itself grant that consent. You can revisit Cookie preferences (available in our website footer) to change or withdraw your choices.

Advertising and measurement integrations can also transmit events from our store's servers. Depending on the integration and settings, events may include products viewed, cart or purchase details, online identifiers, and contact information used for matching. Contact information may be hashed before transmission; hashing does not necessarily make it anonymous. Cookie controls and sale/sharing opt-outs address different processing activities. Blocking browser cookies alone may not stop server-to-server disclosures.

When Microsoft Clarity is enabled, it can provide interaction measurements, heatmaps, and session replays, including clicks, scrolling, and page activity, for website analysis and improvement. Microsoft processes information under its Privacy Statement (https://www.microsoft.com/en-us/privacy/privacystatement). Applicable consent and privacy choices also apply to these tools.

5. Providers and other recipients

We disclose information as necessary for the purposes described in this policy, subject to applicable legal requirements and privacy choices. Categories of recipients include:

• Store, payment, and security providers: Shopify and providers supporting hosting, checkout, payment processing, fraud prevention, and store administration.

• Fulfillment and customer service providers: businesses supporting warehousing, shipping, delivery, returns, exchanges, support, and order management. Store features may include Redo and Zipify's One Click Upsell.

• Communications and review providers: Omnisend for customer communications and marketing features, and Judge.me for review features.

• Analytics and advertising providers: Google, including Google Analytics and Google & YouTube integrations; Meta, including Facebook & Instagram; TikTok; Triple Whale; and Microsoft where its services are enabled. Their roles can include analytics, attribution, advertising, and campaign measurement.

• Referral and affiliate partners: partners and platforms, including Shopify Collabs, that help administer referral relationships and attribute purchases.

• Professional advisers and legal recipients: advisers, authorities, and other recipients when necessary to comply with law, protect rights or safety, investigate misuse, or resolve disputes.

• Business transaction participants: parties involved in a proposed or completed merger, acquisition, financing, reorganization, or sale of business assets, subject to appropriate safeguards and applicable law.

• Recipients you choose: parties to whom you ask us to disclose information, and members of the public when you publish a review or other public content.

Service providers process information for the services they perform. Some platforms also process information for their own purposes under their privacy policies. A provider's name in this policy does not mean that every visitor's information is sent to that provider or that every available feature is enabled.

6. Shopify

Shopify hosts our store and processes visit and purchase data. When Enhanced Services are enabled, this includes services using interactions with other merchants and Shopify. Information is shared with Shopify and other providers, potentially abroad. See Shopify's Consumer Privacy Policy (https://www.shopify.com/legal/privacy/consumers) and Privacy Portal (https://privacy.shopify.com/) for its practices and choices.

7. Sale, sharing, and targeted advertising

Privacy laws can classify disclosures for advertising as a "sale," "sharing," or "targeted advertising," even when money is not exchanged. Our advertising and measurement arrangements may fall within these definitions.

The categories involved in these arrangements, including during the preceding 12 months where applicable, are identifiers; commercial information such as products viewed, cart activity, and purchases; internet and device activity; approximate location; and related shopping interests. Recipients include advertising, analytics, and marketing partners. Whether a particular disclosure qualifies depends on the purpose, the recipient's role, and applicable law.

For other business purposes, we disclose the categories in Section 1 to the relevant provider categories in Section 5: contact and transaction information for orders and support; usage information for operation, security, and analytics; and communications, preferences, and content for the features you use. Required protections for sensitive information apply independently of cookie or advertising choices.

8. Your Privacy Choices — Do Not Sell or Share

• Cookies: Open Cookie preferences (available in our website footer), also available in our website footer, to review or change optional cookie permissions.

• Sale, sharing, and targeted advertising: Email info@namufootwear.com with your opt-out request. "Privacy opt-out" is a helpful subject line but is not required. You do not need to create an account or make a purchase to submit a request. We may ask for information reasonably necessary to apply the request to your records.

• Global Privacy Control: Where applicable law requires it, we treat a recognized Global Privacy Control (GPC) signal as a request to opt out of sale, sharing, and targeted advertising for the associated browser or device and, where required and reasonably linked, the associated customer profile. Learn more at globalprivacycontrol.org (https://globalprivacycontrol.org/).

• Email marketing: Use the unsubscribe link in a marketing email or contact us. You may still receive necessary order, service, or privacy communications.

• Text messages: If you enroll in a text messaging program, follow the opt-out instructions provided with that program. Marketing enrollment and any required consent are separate from accepting our Terms of Service.

• Shopify's processing: You can also use Shopify's Privacy Portal (https://privacy.shopify.com/) to exercise choices concerning information Shopify processes for its own purposes.

Browser-based choices may need to be repeated on another browser or device or after clearing storage. Account-level requests are applied as required by law. Opting out does not necessarily stop all advertising; you may still see general advertisements. We do not separately respond to older "Do Not Track" browser signals. This does not affect our recognition of GPC or other opt-out preference signals where required by law.

9. Other privacy rights and requests

Depending on where you live and which laws apply, you may have rights to:

• Confirm whether we process your information and access or obtain a portable copy of it.

• Know the categories of information collected, its sources and purposes, and the categories of recipients to whom it is disclosed, sold, or shared; and receive more specific recipient information where required.

• Correct inaccurate information or request deletion, subject to lawful exceptions.

• Opt out of sale, sharing, targeted advertising, or certain profiling that produces legal or similarly significant effects.

• Limit certain uses or disclosures of sensitive personal information, where that right applies.

• Object to or restrict processing, withdraw consent, or appeal a denied request where applicable.

Submit requests to info@namufootwear.com. Tell us what you are requesting and provide enough information to locate the relevant records. For access, correction, or deletion, we may verify your identity using information reasonably related to the request. We do not require you to create an account. An authorized agent may submit a request; we may request proof of authority and verify identity where permitted. Sale/sharing opt-outs are not subject to the same identity-verification requirements as access or deletion requests.

We respond within the time required by applicable law and explain any permitted refusal or extension. If an appeal right applies, reply to our response or email us with "Privacy appeal" and explain why you seek review. You may also complain to your relevant privacy regulator or attorney general. We do not unlawfully discriminate or retaliate against you for exercising privacy rights.

10. Retention

We retain personal information only for as long as reasonably necessary for the purposes described here, taking account of the information's sensitivity, legal requirements, and applicable requests. In particular:

• Order, payment, delivery, and return records: for fulfillment, returns, accounting, tax, fraud prevention, and applicable legal or dispute periods.

• Account and support records: while needed to provide the account or resolve the request and for a reasonable period afterward for service continuity and legal needs.

• Marketing and preference records: while needed for permitted communications and to record subscriptions, consent, withdrawals, and opt-outs. Limited suppression records may be retained to honor your choices.

• Analytics and technical records: for the period needed for the particular measurement, troubleshooting, or security purpose, taking account of provider settings and applicable limits.

These criteria apply to each relevant information category. A legal obligation or preservation requirement may require longer retention of particular records. Information no longer needed is deleted or de-identified in accordance with applicable law.

11. Security, public content, and other websites

We use reasonable safeguards appropriate to the information we handle. No website or transmission method is completely secure. Please avoid sending payment credentials or unnecessary sensitive information by ordinary email.

Reviews and content submitted for public display can be seen by others. External websites and services have their own privacy practices. Review their policies before providing information to them.

12. Children

Our store is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13. We do not knowingly sell or share the personal information of children under 16 without the authorization required by applicable law. A parent or guardian who believes a child provided information contrary to this policy can contact us to request appropriate action.

13. International visitors

NAMU operates in the United States. Our providers may process information in the United States and other countries whose privacy laws differ from those where you live. Where required, transfers are subject to an applicable lawful transfer mechanism and appropriate safeguards.

Where European, UK, or similar data protection laws apply, NAMU is responsible for the processing described in this policy for which it determines the purposes and means. Our legal grounds, as applicable, are performing a contract or taking requested steps before one; complying with legal obligations; pursuing legitimate interests such as securing our store, supporting customers, and improving our business where those interests are not overridden by your rights; and consent where required for optional tracking or marketing. You may contact us about the applicable grounds, transfer safeguards, or your rights. Withdrawing consent does not affect processing lawfully performed before withdrawal.

14. Updates and contact

We may update this policy when our practices or legal requirements change. We will revise the date above and provide additional notice or obtain consent when required. Posting a revised policy does not replace consent required for a new use of information.

For questions, privacy requests, complaints, or help accessing this policy in another format, contact:

NAMU Recovery / NAMU Footwear
Email: info@namufootwear.com
Mail: 26895 Aliso Creek Road, B191, Aliso Viejo, CA 92656, United States